Steps must be taken by organizations
to help validate customer
communications. As a way of identifying
potential phishing attacks, your
organization should clearly state how it
communicates electronically. Your
organization should follow a corporate
communication policy:
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email addresses used in customer
correspondence |
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Providing an online
corporate communication
policy helps your
customers better
determine online fraud.
In addition, email and
telephone support are
reduced within your
organization. |
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types of information that is
emailed to customers |
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listing of approved third party
vendors / partners |
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all web site domains owned by
your organization |
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all web site domains used by
your organization |
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privacy policy |
Anti-phishing techniques through
communications
A company that provides online
services should implement intelligent
anti-phishing techniques through their
website and email communications. The
company should have internal standards
and inform you about exactly how they do
business and communicate online. The
company should also continue to educate
you about online safety and take an
active role in protecting you from
Internet fraud.
Improve Customer Communication
A company should provide information
about how it communicates with you and
keeps your information safe. For
instance, a posting similar to the
following will help you identify
phishing emails sent in the companies
name. "MyBank will never initiate a
request for sensitive information from
you via email (i.e., Social Security
Number, Personal ID, Password, PIN or
account number). If you receive an email
that requests this type of sensitive
information, you should be suspicious of
it. We strongly suggest that you do not
share your Personal ID, Password, PIN or
account number with anyone, under any
circumstances. If you suspect that you
have received a fraudulent email, or
wish to validate an official email from
MyBank, please visit our anti-phishing
page”
An organization should take these
steps when communicating with you online
Remind you repeatedly. This can be
achieved with small notifications on
critical login pages about how the
organization communicates with their
customers. Customers reaching the page
should be prompted to think about the
legitimacy of the email (or other
communication) that drove them to the
page.
Provide a reporting resource
An organization should have an easy
method for you to report phishing scams,
or other possible fraudulent emails sent
in the organizations name. This can be
achieved by providing clear links on key
authentication and help pages that
enable you to report a possible phishing
scam – and also provide advice on
recognizing a scam. Importantly, the
organization must invest in sufficient
resources to review these submissions
and be capable of working with law
enforcement agencies and ISP’s to stop
an attack in progress.
Verify Website
An organization should provide advice on
how to verify the integrity of the
website you are using. This can include
verifying a Secure Certificate, knowing
what Web site URLs the company uses,
etc.
Establish corporate communication
policies and enforce them
An organization must create corporate
policies for email content so that
legitimate emails cannot be confused
with phishing attacks. Ensure that the
departments likely to communicate with
customers clearly understand the policy
and take steps to enforce them (e.g.
perimeter content checking systems,
review by QA teams, etc.) To be
effective, organizations must ensure
that they are sending a clear, concise
and consistent message to their
customers.
Fast response
A company must act quickly when internet
fraud scams strike. It is important to
understand a real threat and exactly how
an organization is working to protect
you against attack.
Validate Official Communications
Steps can be taken by an organization to
help secure customer communications and
identify potential phishing attacks.
There are a number of techniques an
organization can implement to safeguard
communications by using basic techniques
that are appropriate to everyone's
technical ability.
Web Site Names and Linking
Conventions
A growing number of phishing attacks
make use of the confusion caused by
organizations using complex naming of
host services (e.g. fully qualified
domain names) and undecipherable URL’s.
Most customers are non-technical and are
easily overwhelmed with the long and
complex information presented in “follow
this link” URLs. A simplified naming
convention makes it much easier for you
to spot fraudulent links and understand
their site destination. Organizations
can explain quite simply how their
naming convention functions, and provide
valuable advice on identifying and
reporting malicious links. |